Strategic marketing Advisors for Consumer-Facing Law Firms

Collaborative problem-solving to Help You generate More High-Value Cases and Maximize marketing ROI

 

Marketing for Justice™ provides strategic marketing consulting for small to mid-size consumer-facing law firms who want to stand out in a competitive digital landscape and attract more qualified clients. We understand that your expertise lies in advocating for your clients, not in navigating the ever-changing world of online marketing. That’s where we come in. With over 20 years of experience in digital and B2C legal marketing, we help law firms build a strong online presence, improve lead generation, and create digital strategies that convert potential clients into long-term, profitable relationships.

Our approach is tailored to the unique challenges and goals of B2C law firms, including personal injury, family law, criminal defense, estate planning, and more. We develop strategic solutions to elevate your firm's visibility, enhance your brand's credibility, and drive measurable growth—connecting you with trusted, cost-effective resources to make it happen. Whether you're looking to increase your search rankings, improve conversion rate, lower case acquisition costs, or anything in between, Marketing for Justice™ is here to help.

“Marketing for Justice helpS me break through all the noise of the marketing industry and put a laser focus on what is working for others in law firm marketing.”

— Jennifer E., Marketing Director, Personal Injury Law Firm

Our Services

  • A customized roadmap to generate more qualified leads, sign more high-value cases, and maximize visibility across all marketing channels.

  • A comprehensive SEO and content roadmap to increase local and organic search rankings, improve online authority, and convert more site visitors into signed cases.

  • A customized strategy for leveraging pay-per-click (PPC) and pay-per-lead (CPL) ad products across search platforms and social media to generate consistent, qualified lead flow.

  • A customized roadmap for leveraging automated workflows and technology to generate more 5-star Google reviews to improve online visibility, build trust, and sign more cases.

  • An in-depth review of marketing agency performance and (optional) ongoing oversight to maximize your law firm’s return on investment.

  • Thought partnership and personalized advisory services for managing attorneys and/or in-house marketing managers/teams, including strategic planning, goal-setting, evaluation and refinement.

WHO YOU ARE

You’re the managing attorney or in-house marketing manager at a small to mid-size consumer-facing law firm. You know online channels have the potential to drive more cases than they are already... but you're not exactly sure how to do it. And as an attorney or marketer with just a small team on a small(ish) budget, you're not certain what to prioritize. You've joined LinkedIn groups and dropped thousands on marketing conferences and “cutting-edge” marketing companies, but it's only gotten you so far. You’d kill for on-demand know-how and strategic guidance from an experienced team that puts your practice first. But does that even exist?

Actually, it does.

“Marketing for Justice Has been invaluable. I've learned so much in such a short period of time. After every Session, I have multiple things to present to my team that help us grow and get better. I can't recommend Marketing for Justice highly enough.”

— Alex S., Marketing Manager, Personal Injury Law Firm

“What a refreshing surprise. Marketing for justice has been fantastic. They are focused and informative but very open to discussion. I’ve finally found a group that is exactly what I’ve been looking for.”

— Jan A., Marketing Director, Personal Injury Law Firm